#of stars

The number of stars a listing has represents guest’s satisfaction levels.

If you are deciding to enter a market where most of the listings have 5 stars, it means it will be difficult for you to compete at the beginning. 

Please take into account that you need at least 3 reviews for your stars to be shown. So if your area displays many listings with 0 starts, it means there are many listings that are new and did not have enough reviews to be rated.